Media s Influence On American Culture - 1256 Words

Media includes broadcasting mediums such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. The Business Dictionary defines media as, â€Å"communication channels through which news, entertainment, education, data, or promotional messages are disseminated† (â€Å"Media.†). With the right instruments, media has had a very sizable impact on American society and culture. Media has grown immensely popular and has remarkably gained influence that it’s altered the way we judge each other. American culture has exposed young children to many varieties of media; they watch TV more than once a day, some have smartphones to search the web, a few are even on Facebook; media’s become a vast component of American culture. Unfortunately, media exposes youngsters to exaggerated stereotypes, which subconsciously changes the way they perceive their peers. The media’s inaccurate illustrations of racial and gender stereotypes ha ve done a very poor job in creating gender and race equality; they constructed the building blocks that produce repudiate feelings, which leads to discrimination. This underlying violence is a systemic violence, so as victims, we are incapable of comprehending the detrimental repercussions. American racism has evolved from this hidden violence; the media initiates the production of negative observations regarding different races through wrong representations of stereotypes.. Inaccurate stereotypes created in the media, have moldedShow MoreRelatedThe Media s Influence On American Culture By The Dominate Ideology Of White Middle Class Males875 Words   |  4 Pagesin American culture by the dominate ideology of white middle class males. Hegemonic ideology is promoted by online media outlets with femininity communicated as a way to serve the sexual desire of men (pp. 449). 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The biggest tool in the media that generates revenue by the millions every day, is advertising. The media has its way of showing us constructive information when it comes to news channels, travel and other educational shows. Kids benefitRead MoreIntroduction to Popular American Culture1069 Words   |  5 PagesPopular American Culture University of Phoenix Soc/105 Introduction to Popular American Culture MU10ELC07 Ernest Hernandez Ph.D. August 3, 2010 Popular American Culture American pop culture is an every day part of life. Society dictates how people need to be to be accepted by others. American pop culture dictates who we are, it is our attitudes habits and actions; it is generations of handed down customs and practices (Wilson, 2001). Popular Culture Inventory The mass circulation of